{"id":1433,"date":"2022-11-20T22:06:55","date_gmt":"2022-11-20T22:06:55","guid":{"rendered":"https:\/\/aterrizatuidea.es\/blog\/?p=1433"},"modified":"2023-02-27T18:56:20","modified_gmt":"2023-02-27T18:56:20","slug":"que-es-una-landing-page-y-para-que-sirve","status":"publish","type":"post","link":"https:\/\/aterrizatuidea.es\/blog\/que-es-una-landing-page-y-para-que-sirve\/","title":{"rendered":"\u00bfQu\u00e9 es una Landing Page y para que sirve?"},"content":{"rendered":"\t\t
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En este art\u00edculo te vamos a explicar para qu\u00e9 sirven las Landing Page (o p\u00e1gina de captaci\u00f3n), cuya misi\u00f3n es transformar a sus visitantes en oportunidades de venta.<\/p>

Que est\u00e9 bien construida, que comunique f\u00e1cilmente, ofrecer tus mejores productos y ofertas, son algunos de los factores que hacen que esta se convierta en un escaparate irresistible para tu cliente potencial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pero, \u00bfqu\u00e9 es una Landing Page?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Si traducimos este t\u00e9rmino, literalmente significa p\u00e1gina de aterrizaje<\/b>. En un principio, defin\u00eda a todas las p\u00e1ginas que usabamos para llegar a una web.<\/p>

\u00a0Dentro del contexto de marketing digital,<\/strong> llamamos Landing Page a una p\u00e1gina creada exclusivamente para la captaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00a1Pero mi p\u00e1gina web ya es muy chula!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00bfPara qu\u00e9 tengo que usar una Landing Page?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"No\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Cuando a los consumidores les ofrecemos una multitud <\/b>de opciones,\u00a0 productos o servicios, creamos en ellos una gran confusi\u00f3n<\/strong>, de tal manera que, en lugar de darles m\u00e1s variedad, contrariamente les estamos confundiendo y provocando el miedo a equivocarse<\/strong>.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201cLo mejor es no comprar aqu\u00ed, vamos a otra web que no nos l\u00ede tanto\u2026\u201d<\/i><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Por tanto se trata de pensar por el cliente <\/b>y ayudar a que fluya el proceso de compra.<\/em><\/p>

Si un consumidor va a tu p\u00e1gina web, se puede encontrar en ella: productos, noticias, informaci\u00f3n sobre tu empresa\u2026 Esto puede despistar al comprador, que antes de hacerlo se ha cansado de navegar por ella. Las Landing tienen un objetivo claro, que es transformar a los visitantes en Contactos ( leads)<\/strong>.<\/p>

Despu\u00e9s de esto, utilizaremos algunas t\u00e1cticas que ayudar\u00e1n a que las personas que han llegado hasta aqu\u00ed, avancen en su proceso de compra y tengan m\u00e1s claro qu\u00e9 es lo que necesitan y c\u00f3mo adquirirlo.<\/p>

\u00a0Se trata de alimentar a dichos contactos con contenidos y ayudarles a continuar hacia la siguiente etapa de la venta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Una Landing Page facilita el cambio de visitante a contacto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cuando has contactado con el posible cliente, ya puedes empezar a ganarte su confianza. A partir de ah\u00ed, ya es tu trabajo el que va a hacer que el cliente se decida por ti. Es decir, un posible cliente muy interesado en tu producto te ha pedido ayuda a trav\u00e9s del formulario de tu Landing, ahora eres t\u00fa el que tiene que hacer que se decida mediante el trato y tu buen hacer como profesional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Ejemplo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Al final, compradores y vendedores somos personas y la atenci\u00f3n exquisita y profesional siempre ganar\u00e1 ante una actitud fr\u00eda y despersonalizada.<\/p>

Espero que con esta explicaci\u00f3n hayas entendido el concepto de Landing Page.<\/p>

Ante cualquier duda que te pueda surgir, no dudes en contactarnos.<\/p>

Estaremos encantados de ampliarte esta informaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

En este art\u00edculo te vamos a explicar para qu\u00e9 sirven las Landing Page (o p\u00e1gina de captaci\u00f3n), cuya misi\u00f3n es transformar a sus visitantes en oportunidades de venta.<\/p>\n","protected":false},"author":1,"featured_media":1434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[33,36],"class_list":["post-1433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pildoras-de-formacion","tag-conseguir-clientes","tag-empresa"],"yoast_head":"\n\u00bfQu\u00e9 es una Landing Page y para que sirve? - Aterriza tu idea y crea tu propio negocio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aterrizatuidea.es\/blog\/que-es-una-landing-page-y-para-que-sirve\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es una Landing Page y para que sirve? 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